Austin, Texas — April 20, 2016. Innovetive Petcare, Inc. is pleased to announce that Dr. Karen Parker has joined the Innovetive Petcare team. Dr. Parker brings extensive experience in veterinary medicine, business management, and marketing to her role as Director of Marketing.
As Director of Marketing, Dr. Karen Parker is responsible for representing the Innovetive Petcare brand and developing marketing strategies for the veterinary hospitals owned by Innovetive Petcare. Marketing efforts will complement the tremendous skills and care of our veterinary practitioners by enhancing client acquisition, education, and interaction.
Mark Ziller, President & CEO of Innovetive Petcare said, “We are very excited to have Dr. Parker join the Innovetive Petcare team. Karen’s unique mix of clinical experience and marketing acumen will be an asset to the Innovetive Petcare family of hospitals.”
With a degree in Business Management & Marketing from Cornell University and a Veterinary degree from Tufts University, Dr. Parker has always balanced the practice of veterinary medicine and business. As a small animal practitioner for ten years, Dr. Parker managed a small animal practice and developed training programs for veterinary staff. Dr. Parker owned and operated VIP Placement Services, placing veterinarians in per diem and regular positions throughout New England.
Dr. Parker also brings digital marketing experience to the Innovetive Petcare team. As Director of Operations at IntelliBright, Dr. Parker was integral to the development of online marketing and lead generation strategies for their clients.
A published author, Dr. Parker has written on both pet health care and veterinary management issues. She is the author of the Practical Guide to Performance Appraisals, with the second edition scheduled for release this year, and Job Descriptions and Training Schedules for the Veterinary Team.
“I am excited for this opportunity to be part of Innovetive Petcare’s growth and success. It is tremendous to be part of this management team and work with our exceptional practices and veterinary team,” announced Dr. Parker.