Author Archives: Dr. Parker

Animal Emergency & Specialty Care Opens New Chattanooga Veterinary Hospital

The Animal Emergency & Specialty Hospital of Chattanooga moved to a new location at 6393 Lee Highway in Chattanooga on April 25, 2016. East Tennessee’s premier veterinary emergency & specialty hospital now operates out of a customized facility allowing easy access for clients, increased opportunities for collaboration among the veterinarians, and new medical equipment. Founded as an emergency hospital and now seeing referred patients in the specialties of emergency and critical care, surgery, oncology, dermatology, and avian and exotics, the veterinary team is led by Medical Director DeAnne Fanta, DVM. The Animal Emergency & Specialty Hospital of Chattanooga is a leader in pet health care. The Animal Emergency Department is staffed by specially-trained veterinarians able to handle urgent and critical care situations for pets. The Specialty Hospital is known for its leading care, particularly of surgical and cancer cases. Dr. Nikki Branam, Operations Manager for the practice, in reflecting on the new facility, remarks, “This is an important step towards ensuring we can continue to offer the most advanced diagnostics and treatment options to our patients and to referring veterinarians in Chattanooga and surrounding areas.  We are excited to share our beautiful new facilities with the community.” Along with the new veterinary hospital, new state-of-the-art equipment allows advanced patient care. The new facility boasts a GE QX/i H1 4-slice CT Scanner, fully-equipped surgical suites, ultrasound, endoscope, advanced digital radiography, and much more. This move offers an exciting opportunity for expansion of services and care for pets in an emergency medical situation or in need of a specialist’s care. The Animal Emergency & Specialty Hospital of Chattanooga is a member of the Chattanooga Chamber of Commerce. Chamber members will join the veterinarians and staff on Thursday, May 5 at 11 a.m. for a ribbon-cutting ceremony to celebrate the opening of the new facility.

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Ribbon Cutting Ceremony Opens Animal Emergency & Specialty Center of Chattanooga

Local leaders and members of the Chattanooga Chamber of Commerce joined the veterinarians and staff of the Animal Emergency & Specialty Center of Chattanooga, an Innovetive Petcare hospital, to open its new state-of-the-art facility with a ribbon cutting ceremony on May 5, 2016. Read more

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Innovetive Petcare, a Texas-based company that owns and operates veterinary practices throughout the U.S., today announced it acquired the veterinary management assets of Veterinary Referral Hospital of Hickory (VRHOH). Founded in 1991, VRHOH has long provided veterinary specialty care for North Carolina, Virginia, and Tennessee area pets.  Under the terms of the deal, Innovetive Petcare brings its financial, marketing, and administrative prowess to VRHOH to support the practice’s veterinarians as they continue to focus on practicing veterinary medicine. Veterinary Referral Hospital of Hickory operates 24 hours a day with an always-open emergency and critical care department. Specialty services offered to referred patients include Critical Care, Internal Medicine, Surgery, Dermatology, and Rehabilitation. VRHOH is also home to an iodine therapy center for the treatment of hyperthyroidism in cats, one of the signature programs that make this hospital an important resource for the region. Owner Scott R. Helms, DVM DABVP said, “Mark and Paul at Innovetive Pet Care were able to greatly simplify my succession planning. I look forward to continuing to provide excellent care to our referral base through our partnership with Innovetive Petcare.” Dr. Helms illustrates Innovetive Petcare’s premise that veterinarians should be able to pursue their passion for veterinary medicine without sacrificing a healthy work-life balance, burdened by management responsibilities. The Veterinary Referral Hospital of Hickory’s Hospital Administrator Mike Bridges reports, “I have experienced several sales throughout my 30-year career, some to relieve administrative burden and some for succession planning. Going through this with Innovetive Petcare has been a really positive experience and a good choice for our hospital.” Now, VRHOH has the advantage of Innovetive Petcare’s best-in-class team, tools, and financial resources. This acquisition solidifies Innovetive’s strong regional position in the southeast, an area where it now operates three leading emergency and specialty hospitals. Mark Ziller, Innovetive Petcare’s President & CEO, says, “We are  very excited to have the Veterinary Referral Hospital of Hickory team join the Innovetive Petcare family, and look forward to supporting their vision and legacy.” Innovetive Petcare seeks to acquire other general and referral veterinary practices as it continues to build the nation’s premier family of veterinary hospitals.


Animal Emergency & Specialty Center of Chattanooga Open House

Officials with Animal Emergency & Specialty Center will introduce the new state-of-the-art veterinary hospital at an open house Saturday, April 23, that includes a Smoky Mountain DockDogs competition. The aquatic contests, for dogs that love to run, jump and swim, will continue in an abbreviated version Sunday, April 24. Owned by Innovetive Petcare Inc., the Animal Emergency & Specialty Center is a 24-hour facility equipped with CT, ultrasound, endoscopy and full orthopedic surgical suites. Its specialists handle surgical, orthopedic, cancer (oncologic) and avian and exotic animal cases. “Animal Emergency & Specialty Center has been serving Chattanooga from a smaller facility on Shallowford Road,” says marketing director Dr. Karen Parker. “This new facility on Lee Highway is larger, more accessible and encourages greater coordination between the emergency doctors and specialists.” Read more in the Times Free Press

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Dr. Karen Parker Joins Innovetive Petcare

Austin, Texas — April 20, 2016. Innovetive Petcare, Inc. is pleased to announce that Dr. Karen Parker has joined the Innovetive Petcare team. Dr. Parker brings extensive experience in veterinary medicine, business management, and marketing to her role as Director of Marketing. As Director of Marketing, Dr. Karen Parker is responsible for representing the Innovetive Petcare brand and developing marketing strategies for the veterinary hospitals owned by Innovetive Petcare. Marketing efforts will complement the tremendous skills and care of our veterinary practitioners by enhancing client acquisition, education, and interaction. Mark Ziller, President & CEO of Innovetive Petcare said, “We are very excited to have Dr. Parker join the Innovetive Petcare team. Karen’s unique mix of clinical experience and marketing acumen will be an asset to the Innovetive Petcare family of hospitals.” With a degree in Business Management & Marketing from Cornell University and a Veterinary degree from Tufts University, Dr. Parker has always balanced the practice of veterinary medicine and business. As a small animal practitioner for ten years, Dr. Parker managed a small animal practice and developed training programs for veterinary staff. Dr. Parker owned and operated VIP Placement Services, placing veterinarians in per diem and regular positions throughout New England. Dr. Parker also brings digital marketing experience to the Innovetive Petcare team. As Director of Operations at IntelliBright, Dr. Parker was integral to the development of online marketing and lead generation strategies for their clients. A published author, Dr. Parker has written on both pet health care and veterinary management issues. She is the author of the Practical Guide to Performance Appraisals, with the second edition scheduled for release this year, and Job Descriptions and Training Schedules for the Veterinary Team. “I am excited for this opportunity to be part of Innovetive Petcare’s growth and success. It is tremendous to be part of this management team and work with our exceptional practices and veterinary team,” announced Dr. Parker.

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